We here at Purple Stripe have decided to start a new weekly feature called Word of the Week. Our purpose? To help enlighten, educate, and entertain you with the terms, lingo and buzzwords that we live every day on the social web.

Twitterati

Normal people (i.e. people that are not movie stars, Nobel Peace Prize winners, best-selling authors, or CEO of Fortune 100 companies) that have an extremely large following on the microblogging platform Twitter.  Mostly the Twitterati are people that have let Internet Fame get to their head, and feel that they are much more important and influential than they actually are.  Missing an extra shot of caramel in your triple-venti that you paid for?  Receive a pitch for a product that doesn’t quite jive with your lifestyle?  Complain to your followers on Twitter, DEMAND RETRIBUTION, call for boycotts, and watch companies crumble to their knees with a click of your RT buttton!

How can you be expected to keep up the level of Tweets you send to your 221,309 followers if sponsors don’t line up with their checkbooks to subsidize your existence and continue to let you keep doing nothing all day.  As if.

Now, where is my triple-venti caramel soy dammit!!

Synonyms: Twitterista