We have heard that advertising on mobile platforms (smartphones and tablets) is the ‘next great frontier’ for advertising. While advertising on mobile platforms are finally coming up to par, so many companies are still lagging behind when it comes to even a basic mobile website.
According to a Sterling Research and SmithGeiger studies released this morning and discussed on +Forbes (journalist +Robert Hof):
- Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later.
- 61% says that if they don’t find what they’re looking for (probably within about five seconds), they’ll click away to another site.
- Half say that even if they like a business, they’ll use its site less often if it doesn’t work well on their smartphone.
I know that I as well as many of my friends and family check out websites for anyplace we are thinking of spending money. If the website doesn’t load on my iPhone 4 and look decent enough to read or interact with (I’m looking at you restaurants with Flash websites) we don’t go. Yes, if I can’t get the information on your business from a mobile device at my time of need then I just don’t go and spend money.
How many customers are you loosing this way? You have no idea….
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Google Research: No Mobile Site = Lost Customers – Forbes
Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful on a smartphone. Now, Google’s provid…
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