Lynette Young, Author at Purple Stripe Productions

Word of the Week – Astroturfing

Astroturfing

An English-language term referring to political, advertising, or public relations campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular “grassroots” behavior. The term refers to AstroTurf, a brand of synthetic carpeting designed to look like natural grass.

Show Me The Money

This article is part of a series on social media success. So you’ve got a decent handle on listening and your ‘fans’ and followers are interested in what you have to say. Then the dreaded ROI (return on investment) phrase starts coming up from...

NJ Social Media Hall of Fame

Breaking News on NJ Social Media Hall of Fame Voting begins today until Sun. April 25, 11:59pm EST to choose the NJ Social Media Hall of Fame Inductees! Vote only once, by leaving one comment on the Facebook Fan Page (must be a fan to leave a comment), naming your...

More Friends Please

This article is part of a series on social media success from Purple Stripe Productions. Soon after the first status messages go up on Facebook, there is a panic when the number of people following your accounts don’t reach critical mass within the first two...

Publish SOMETHING!

This article is part of a series on social media success from Purple Stripe Productions. Without a tangible status update and ‘friends & fans,’ it feels like there is no *proof* of our social media efforts. The sooner we can hit ‘publish’...