The Right Tool For The Job
Each social media tool has it’s own way of working, both technically and culturally, and requires a unique approach for each. Twitter has evolved as a great place for news, entertainment, updates, and general chit-chat. Facebook is great for forming (or rekindling) relationships, social gaming, and socializing. LinkedIn is all about business networking and job fulfillment. What goes on in one platform is generally ill-received on others.
Social Media & The Workplace
Lynette Young, founder of Purple Stripe Productions LLC, recommends a written agreement between the employees and company that outlines roles and responsibilities, including topics and issues that are and are not permitted to be covered in a public forum such as blogging or social networking, as well as a process to get information not covered accepted and approved.