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Starbucks Dominates Social Media Content

Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, appeared at Mashable Media Summit today and gave away a bit of a ‘secret’ – he revealed that last year’s Free Pastry Day drove more than one million people to stores to grab some...

Myths of Social Media Marketing

Myths of Social Media Marketing: Webbiquity published a piece today dispelling 11 Myths of Social Media Marketing and we have to agree with all the points. Be sure to read the entire article, but we’ve picked a few of our favorites …

Culture Cliques

It’s been said time and time again for a business to succeed in social media, they need to understand their customers. Designing and incorporating a strategy for social media isn’t a checklist, it’s an evolution. Jumping in and talking is fine if ...

Show Me The Money

This article is part of a series on social media success. So you’ve got a decent handle on listening and your ‘fans’ and followers are interested in what you have to say. Then the dreaded ROI (return on investment) phrase starts coming up from...

More Friends Please

This article is part of a series on social media success from Purple Stripe Productions. Soon after the first status messages go up on Facebook, there is a panic when the number of people following your accounts don’t reach critical mass within the first two...

Publish SOMETHING!

This article is part of a series on social media success from Purple Stripe Productions. Without a tangible status update and ‘friends & fans,’ it feels like there is no *proof* of our social media efforts. The sooner we can hit ‘publish’...