Lynette can help you with any number of digital marketing audits. The web moves FAST. The longer you wait to measure and compare your results, the farther behind you will fall. Audits should be performed at least twice a year, and sometimes more often, depending on your unique situation and business goals.
How can an audit help your business?
- Uncover little problems before they become BIG problems
- Understand opportunities for content repurposing
- Identify content gaps
- Evaluate content quality
- Restructure your content strategy
- Improve your information architecture
What types of audits can Lynette help you with?
- Marketing Strategy
- Website / Blog
- Content
- Social Media
- Email Marketing
- Initial configuration
- Form integration placement
- Autoresponder strategy
- Newsletter content strategy
- Send frequency
- Segmenting
- Vital stats
- List growth
- Churn
- RFP & Proposals
- Inbound Marketing Funnel
- Top/mid/bottom of funnel content
- Lead nurturing suggestions
- Conversion suggestions