LinkedIn is widely considered a powerhouse professional business networking tool. The community on LinkedIn has its own ecosystem and set of ‘unwritten’ rules on use and etiquette. One hotly debated topic is how to incorporate Twitter messages into...
Because sometimes it’s easier to explain the steps and level of commitment to a full cycle social media technology and marketing initiative using every day examples. So, where are YOU in the cycle? LIFE : Crazy single life SOCIAL MEDIA : Hit the social media...
It’s been said time and time again for a business to succeed in social media, they need to understand their customers. Designing and incorporating a strategy for social media isn’t a checklist, it’s an evolution. Jumping in and talking is fine if ...
This article is part of a series on social media success. So you’ve got a decent handle on listening and your ‘fans’ and followers are interested in what you have to say. Then the dreaded ROI (return on investment) phrase starts coming up from...
This article is part of a series on social media success from Purple Stripe Productions. Soon after the first status messages go up on Facebook, there is a panic when the number of people following your accounts don’t reach critical mass within the first two...
